Client  |  Elio VP company.

Project  |  20 seconds computer animation of the Elio VP logo representing the company's branding and high performance computing to be broadcast on a digital screen located on the company building.

Soft  |  3ds Max, TyFlow, V-Ray, After Effects. 

Work on the project began with the creation of a storyboard that reflected the main control points of the animation and their relationship to each other. Also, an integral part of the preparation of any project is the selection of visual references. The client's website was designed in monochrome, so it was decided to maintain this style when creating animation and focus on lighting, dynamics and contrasting shapes.

The initial idea of ​​the customers was to create a digital tree consisting of a binary code that transforms into a company logo. The client was also open to ideas and as a result of studying the specifics of the company's work, animations of the equipment used in the company were added.

After the storyboard approval stage, the development of primary compositional solutions and general forms in the 3D editor began.

Working in the OCIO color space allows you to have a wider range of the "exposure" parameter and also allows you to more flexibly adjust colors and keep them not "burned out". Which positively improves the final result at times and also allows you to get a more juicy picture when working with the "Glow" and "Depth of Fiend" plugins.

For the final scene with the creation of a digital tree, the TyFlow plugin was used. This plugin has a very flexible node structure and allows you to work with a large number of different simulations, from creating simple particles to multi-level simulations of tissues and fluids. In this project, he served to create moving splines and animate the Plexus effect that illustrated the foliage of the tree, as well as the appearance of the company logo.